Disney stock was trading at $133.65 a share when Chapek accused DeSantis of promoting legislation that would "unfairly target gay, lesbian, nonbinary, and transgender kids and families." Disney shares opened at $89.44 and continued to fall on Wednesday ahead of DeSantis's formal entry into the 2024 presidential campaign.

• That's a decline of 33.1 percent in a little over 14 months.