“Evidence showing that Dylan Mulvaney’s audience skews younger than the legal drinking age and that Mulvaney’s social media content appeals to young viewers.”

Mulvaney is known for a video series called “Days of Girlhood” documenting the “gender transition” for which he is famous. The series “received over 750 million views in less than 100 days,” the letter said, citing Mulvaney’s talent agency.

“The use of the phrase ‘Girlhood’ was not a slip of the tongue but rather emblematic of a series of Mulvaney’s online content that was specifically used to target, market to, and attract an audience of young people who are well below the legal drinking age in the United States.”

There’s a precedent for this kind of impermissible advertising. Just ask anyone who was addicted to nicotine in the ’80s and ’90s.

Recall the backlash to Joe Camel (the mascot of the cigarette brand Camel) convincing kids to smoke.

“Remember the whole Joe Camel thing?” Cruz asked. “This is the same thing here.”