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The original was posted on /r/cfb by /u/qwerty07020 on 2024-06-13 16:02:23+00:00.
Original Title: [Thamel] Sources: The Big 12 is exploring selling its naming right to a title sponsor, with potential revenue being hundreds of millions over the course of the deal. It would be one of the largest commercial deals in collegiate athletics history. (Not including media rights.)
The conference has had in-depth discussions about this and a decision is expected in the upcoming months. The commercial sponsor would potentially take the name Big out of Big 12 and replace it with the sponsor’s name.