A handful of European countries have legally binding net-zero plans for emissions and climate metrics, and the Netherlands, Sweden, and Denmark are small countries with large agricultural footprints. Small landmass with heavy agriculture industry makes for an easy target.
The Dutch, like the Swedes and the Danes, are very serious about reducing emissions, as well as limiting meat consumption. The problem is they consume and produce lots of meat.
In Haarlem, a city west of Amsterdam, they have banned meat advertisements starting in 2024. Treating meat like cigarettes or alcohol to impose meat alternatives on consumers so consumers can eat highly processed fake meat products, or rely on imported meat, is a major turning point in reason and rationale.