After over 100 years of selling its caramel popcorn snack under the name Cracker Jack, Frito-Lay announced today that it would be rebranded as the less offensive "Caucasian Jack."
"We are very sorry to all the crack---er, I mean, Caucasians we have hurt over the years," said a spokesperson. "Cracker is an offensive stereotype, and we must make sure that all foods and snack products are culturally sensitive. Think about all the white people who have had to suffer in silence as tens of thousands of baseball fans sang out the hurtful lyrics 'Buy me some peanuts and Cracker Jacks.'"
"No more. The bigotry stops today."