"I was shocked and appalled when I noticed the MyPillow in the background of the photo shoot featuring underage kids holding teddy bears dressed in bondage gear," said long-time Balenciaga promoter Kim Kardashian. "Mike Lindell has dangerous views, and I'm horrified that Balenciaga would choose to feature his incredibly comfortable pillow in their ads." Kardashian then tweeted a video of herself burning her vast Balenciaga collection and urged others to do the same, using the hashtag "#BurnBalenciBurn."