For a candidate, it helps to know your customer – so the RNC provided “big data lists” to statewide candidates. The RNC enhanced the lists with more data – like whether someone is “leaning Republican.”
The happy candidates gave the lists, with a phone or tablet app to canvassers who went door-to-door to talk to those customers – voters.
But they weren’t there!
A funny thing happened on the way to the customer – the lists were a total “disaster.”
Their words – the canvassers.
The RNC experienced the same thing with the same lists in 2020, had two years to clean them up, and didn’t. They chose to focus on more important things, like funding opposition to America-First candidates.