The original post: /r/television by /u/Pep_Baldiola on 2024-05-07 22:09:54.
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I’m happy to talk about engagement a little bit on the platform. As I mentioned earlier, the things that we believe drive engagement and still represents significant incremental opportunity for us is, number one, programming. Having terrific programming is obviously the leading factor. And with what we’ve been introducing recently, whether it’s Shogun, whether it’s The Bear over the next couple of years on the TV side, and obviously, the terrific movie slate that’s right in front of us. As we window it into the streaming service, we think that’s going to do great things for engagement.
In addition to that, things like recommendation engines obviously increase engagement because people are getting more of a sense of what it is that they want to watch based on the suggestions that we make. In addition to that, we do see bundling as an opportunity, sports bundling, which is why we’re putting the ESPN tile on. In Latin America, we’re combining all into the Disney+ app. Again, all this is geared towards driving engagement. So, overall, you can be confident we’ve got laser-focused on driving engagement because we know it leads to subscriber satisfaction and it leads to lower churn over time.