A few influencers, active both on the “regular” Fediverse and Threads, have noted that having a Threads account hasn’t given them a bigger audience even though Threads has a bigger userbase than (for example) Mastodon.

Quite the opposite. There’s more visibility here. People are more likely to interact with your posts. It’s easier to gain followers as well.

None of this surprises me. There’s always been two types of people who build content for social media: those who engage with people, and those who game algorithms.

@fediversenews