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The original was posted on /r/cfb by /u/abovethesink on 2024-03-15 21:08:36.
I know decades ago the NCAA negotiated TV rights as a collective, the leagues hated it, and the current system was born out of the breakup. Obviously, it is a much different world now. If say there was only one shot to get the combined SEC/B1G TV deal, wouldn’t that generate higher bids than the two deals separately combined? Wouldn’t the Group of 5 have a ridiculous leverage boost if they negotiated together, not just in a TV deal but in all things?
Look how the major sports leagues issue their memorabilia/video game/sports cards licenses exclusively now. They have long determined that making sure there is only one winner generates more revenue than there being multiple license holders. Why doesn’t the same principle apply to college football TV deals in 2024? If ESPN knew they could lose ALL their B1G/SEC content in one lost deal, or even just the tier one rights, aren’t they forced to bid through the roof in an even more intense manner?
Or is there something prohibiting this behavior that I don’t know about?