Despite the hype, CNN’s Internet streaming service, CNN+, has already tanked in its first month online after hiring the likes of left-wing “sports” commentators Jemele Hill and serial fabulist Rex Chapman.
CNN’s streaming service launched only two weeks ago to great fanfare, but now it is being reported that the company is already gutting its investment into the service by millions. Even left-wing Axios noted that the “dramatic cut” is being made “in response to low adoption,” i.e., disastrously low subscription levels.
Very bad sign...
I had also almost forgot about this:
CNN is now owned by WarnerMedia just as it is merging with Discovery, and some of the execs of these entities are a bit confused as to why CNN rushed through its launch of the now failing service before the merger was complete. And it also does not appear that the new slate of bosses who will have responsibility for CNN+ — including incoming CNN chief Chris Licht– are married to the idea of keeping the service in operation.
This will be a time of a lot of changes for CNN and it may even be the case that there will be some success in terms of that. Discovery are not slackers. They will try to save the tanking channel.
But I think that they may try to do it while staying woke... and so they'll inevitably go broke.