Other people have talked about how this is a middle-management job and what that would entail. I’m here to make a couple points:

• reading up on the company is important. See if hey have made LinkedIn posts about the importance of “Digital Development”. Look through their web pages and previous job posts to see if there are people with the job title “Digital Developer” and if so what they did.
• the best situation is: you have a friend at that company who tells you “yeah, they’re looking for someone to …” Next best is someone in that field who tells you “yeah I’ve heard that company is trying to …” or “that company really needs to …” If you go to job fairs, get cards from everyone you can; if you had a card from someone at that company (even HR) you could try emailing or calling and saying “hi it was great meeting you at (place), by the way I’ve heard your looking for a Digital Developer, do you think my experience as A would fit the bill, or perhaps my experience as B?” If you don’t have a card you could try looking at their web page for contact info and emailing them that question.
• a lot of times job postings are vague bc they don’t know wtf they want, they just know they need something that sounds like that. Send a cover letter that emphasizes your managerial experience, and be ready with as many anecdotes as you can about how you successfully crafted visions or identified problems or led teams to implement solutions while getting along with your peers. If you have experience in that field, great, but sometimes companies will be happy with an outsider’s perspective. Good luck, fam!