Remember when Spotify’s CEO, Daniel Ek, said that it essentially cost nothing to produce “content”? Then he tried to walk it back when people pointed out what it said about his attitude to musicians who dedicate their whole lives to making music at great cost to themselves.

Spotify’s CEO got roasted by artists after he said the cost of creating content is ‘close to zero.’ Now he’s trying to walk back his ‘clumsy’ remark

This word “content” needs to die. It conflates art with crap, because execs see both in terms of dollars and are too ignorant and incurious to tell the difference.