Lauchs@lemmy.world 3 weeks ago
I don’t encounter a lot of ads but I was just listening to the Economist talk about this one which the trump campaign played over and over again and it struck me as a small window of an answer to your question.
The ad strikes me as cruel but the thrust (and I imagine there’s a blend of fact and fiction) is that Harris used tax money to pay for a woman’s sex change after being convicted of first degree murder and serving life in prison. They also have Harris saying she was using her power to “push forward the movement and the agenda.”
Even for supporters of trans rights, I imagine not everyone loves having to defend using tax money to pay for expensive gender surgery, especially on criminals.
So I could see people, who might otherwise be supportive of trans folks in their own lives, being “against trans people” on an issue framed like this.