I’m glad it was interesting! I think we’ll all appreciate more variety in our diets.

The apples you mentioned are a good example of this. Apple breeders used to always breed the flavour away in favour of looks since that’s what sells. When one guy bred a tasty apple, only for his colleagues to make it tasteless again, he decided to brand it and enforce some quality control. Breeders were very skeptical, and few could imagine that consumers would care about what apple variety they’re eating - do you know what type of potato or cucumber you buy? But in the end, consumers proved willing to engage and branded apples are now widespread. Tenderstem broccoli has recently inspired Brassica breeders to start branding and marketing their new varieties.

I’m involved with some breeders trying to do the same with potatoes!