The big players will likely continue to develop this tech. “The Bubble” is more about the marketing and speculative investing in anything with “AI” tacked onto it. There’s no reality where everything AI is being ham fisted into is going to be successful. There will be some winners, but there will be a lot of losers when the bubble bursts.

In the meantime, we have to put up with every company and product marketing that they now have “AI” in their product, whether it’s actually useful or different from it was before.