Comment on NHS-branded baby formula could prevent parents paying too much, watchdog says
Emperor@feddit.uk 2 weeks ago
Apparently, one issue is not being able to price promotions on baby formula which has reduced competition and kept prices high.
I don’t know if it is being done but in medication specific formulations have codes so you can compare products (it highlights Nurofen’s rebranding and varying the price on identical painkillers) and that could work here. The news reports say parents go for the big name brands because they want guaranteed quality and something like that code system would help reassure parents that a cheaper brand is just as good.
darko8472@feddit.uk 2 weeks ago
Our midwife from classes before our daughter was born explained it to us that all formula has to meet certain standards and have certain ingredients in it to qualify for sale in the UK, so you can guarantee each brand is providing a recommended amount of nutrition due to this.
We ended up going with Aldi’s formula, and if the other brands brought their prices more in line with that then I don’t see it as a bad thing. Charging through the nose for something that babies NEED if they aren’t being breast fed is absolutely abhorrent.