Comment on What metrics are deoderant companies using to calculate their "72hr protection" numbers?
stankmut@lemmy.world 2 months agoI was just reading about the Red Bull case the other day. It seems like they settled in order to make the stories all about how they ‘lost’ the ‘red bull gives you wings’ case, which sound like a stupid lawsuit, rather than go to court and have the media write about how Red Bull doesn’t do anything that a cup of coffee won’t do. They even still use the ‘gives you wings’ slogan.
Starbuck@lemmy.world 2 months ago
From a marketing perspective, it sounds like a slam dunk. Someone wants to sue you, with lots of fanfare, saying that your energy drink doesn’t actually give you wings? Sure, come in at us. In the mean time, we’ll take out ads everywhere with fake apologies about not actually giving you wings.