Expecting everything for free with no ads is just greedy.

In this case you’re not paying to not have ads. You’ll still get ads; they just won’t be personalized.

Personalized ads are more valuable to advertisers, so it still makes sense for them to charge a bit for it, but it’s not something I’ve seen before.

I’m guessing they charge a decent amount more than the difference, though - and probably even more than they make from personalized ads per person. On that note, I really wish ad free subscriptions were closer to the revenue providers get from serving ads - if they were, I’d be more willing to pay for them than just running an adblocker all the time. YouTube Premium, for example, costs 14 USD monthly, but annual ad revenue per non premium user was 1.21 USD.