I mean, this strategy exists for a lot of consumer industries, right? Sell at a loss for years to flood the market, then once people are bought in and competition is left scrambling to catch up or worse, jack up the prices to start making a profit. But preventing competition so you can sustain a jacked up automobile market is also anti-consumer especially if domestic car companies are making record profit margins in the meantime. But this is the EU and I’m from the US where consumer protections are laughable, so maybe vehicles are actually affordable over there and this would be a good decision.