“Conservatism […] can’t be defeated with logic and reasoning”

This is the key point that a lot of people miss.

If you wholeheartedly, or at least performatively, believe that there is a “natural” hierarchy where some people are better than others, then what one might see as equality is seen as oppression by hardline conservatives.

This is why emotion is the key component of Trumpian messaging, regardless of veracity.

The key is to never play the game. Always proactivity act with questions, never “defend” and react with truth; they’re not interested in the truth.