The UK has always had an outsized influence on popular culture worldwide. For example our musicians are overrepresented in terms of music charts in many other countries. There was a good Economist article about this a few years ago where they interviewed a die-hard Gorillaz fan who lived in rural Russia.

However, that 90s ‘cool Britania’ self confidence we had is definitely missing these days. We’ve retained a sense of British twee or fascination with the mundane though which I suspect is driving this modern interest. I don’t think it’s a coincidence that youtube/instagram shorts are preoccupied with the mundane - and we have heaps of that to offer up.