Just for fun: this would have worked so much better if they price dropped the PS5 and introduced the PS5 Pro at the old price.

People are anchored into thinking the PS5 is a certain value, and if they did that, it would instantly make the PS5 Pro and the PS5 appear to be a bargain, and so much of the PS5-owning public would have bought another system because it would be “such a good deal,” while PS5 fence-sitters would jump at the core system. I’m not trained to say for sure, but I think while their profit margin would be lower they’d be making much more money.