To be honest this isn’t a massive departure from the various other non remuneration incentives offered by companies wanting you to be there in person. Silicon Valley has offered this forever. Gyms, cafes, holiday programs for kids etc.

People have different motivators. I don’t mind being in the office frequently. I work my hours then clock off. I find it easier to switch off from work when I leave work.

Some people will value it. If you’re not one of those people, don’t worry, you don’t have to work there. It’s pretty simple.