@RustyRaven @dumblederp @Baku There's a whole thread about these guys over on the Choice website: https://choice.community/t/online-websites-that-appear-australian-but-are-not/29603/9

The short answer is that NineLife is not owned by or affiliated with Channel Nine, or its TV channels 9Life or 9Now.

NineLife looks like it's based overseas, possibly in the UK or the US.