Get the ones with the CE mark as, since 2017, the EU rules for LED Light Bulbs are very strict (for example, models must be tested for min 10k hours of life with at last 95% of the bulbs passing, and 10,000 on-off cycles) and that CE mark means they were tested in accordance with them (unless is fake, obviously).

Also as others pointed out, you want to make sure the light fixtures you have them in do not trap heat: LED lights emit way less heat that incandescant but if it can’t go anywhere temperatures can get pretty high, plus both the actual LEDs and the components of the power converter at the bottom of the lamp (as LEDs take DC ideally with a regulated current, not 110/220V AC) are way more sensitive to temperature than the stuff incandescent lamps are made.

Beyond this, also note that when it come to overall quality (rather than merelly efficiency), that converter circuit makes most of the difference and manufacturers competing mostly on price will often uses designs for those with significantly lower quality to save a few cents per unit. You might want to consider getting the Dimmable LED Light Bulbs even if you aren’t going to use them with a dimmer simply because in order for it to be Dimmable that conversion circuit needs to have a different, better, design that the cheapest ways of designing it.