Not even transparent. Colorful design, actual individuality, recognizable imagery, etc.

Now, everything have to be like “a letter or two in one color, inside a flat geometric shape in another color”, and the most exuberant logo you can find in a well known product is like the firefox icon that just moved from an actually colorful and detailed fox on a clean blue planet like earth to a 3 and a half color based orange circle and blue dot.