It also says that the change going to happen even though X ran it by advertisers who didn't like it.

Holy shit this man is a fucking idiot. Advertisers who left in droves and he is now trying to get back have told him they don't like this, and the motherfucker says yeah, who cares what you think I'm doing it anyway. I never got on the Musk is a genius train, and now I hope all those that believed he was are waking up.

Musk tweeted that journalists who want "more freedom to write and a higher income" should publish directly on X.

Yeah, I just don't see that happening, it's also a plan to get more users for his paid checkmark because to publish directly on Twitter, they'll need those extra 25k characters.