Can you explain to me exactly how moving where profit is recorded from one division to another in the same organization reduces their tax burden? Because, excuse me, I know I only did a year or two of accounting courses before dropping the degree, but that’s not how I understand taxes to work.

Also to be turning a profit by “doing well collecting data”, the open market value of the data Alexa alone annually generates would need to be around 8% of the entire global data market. If you can justify how millions of instances of “Alexa set a timer for 10 minutes”, “Alexa what is the weather”, or “Alexa play despacito” generates that much value, maybe you have a point.