Comment on Prime drinks company sued in trademark case by US Olympic committee
autotldr@lemmings.world [bot] 3 months ago
This is the best summary I could come up with:
The US Olympic and Paralympic Committee is suing Logan Paul and KSI’s Prime energy drinks brand, accusing it of trademark infringement.
The committee filed the lawsuit in Colorado on Friday, and also accused Prime of using the trademarks in internet campaigns and promotions.The lawsuit, seen by the BBC’s partner CBS News, external, said that consumers could be misled into thinking there is an agreement between the US Olympic and Paralympic Committee and Prime.
Criticism has previously been levelled at the company due to it being marketed at a younger audience, with some schools in the UK issuing warnings or choosing to ban it.
Earlier this month, US Senate Majority Leader Chuck Schumer called for an investigation into the brand due to the high caffeine content of its energy drink.
Prime was released in the UK with much hype in 2022 - resulting in some shops limiting the number of bottles which could be sold per customer.
It has collaborated with some of the biggest sporting stars and teams in the world including Arsenal and the LA Dodgers.
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