^ Exactly this. I was an Apple fanboy (perhaps even shill) until the iPhone 5S when my device had a bad NAND chip causing it to randomly and sporadically blue screen and reboot (as a PC user, the blue screen irony was not lost on me) and Apple jerked me around for 3 months until the phone was out of warranty and then told me I should have bought Apple Care on the phone even though the issue started before the 1 year warranty had expired.

I didn't find this acceptable as I had written proof I'd taken the phone in to the shop multiple times during the warranty period, ended up calling their corporate office of the president where they worked with me to generate logs from the device and send them to Apple techs who would review it, at which point they came back and said "yeah it looks like the NAND chip is bad" and "but it's out of warranty". When I told the person from Apple this was ridiculous because I'd been an Apple customer for decades and I'd had umpteen Macs and Macbook laptops and iPhones and I'd never had this problem, she cut me off and said "Apple doesn't have a customer loyalty program, sir"

I took the 5S out to my driveway and smashed it with a hammer and went and bought a $200 HTC One E8 and I've been an Android user ever since and will never give Apple a penny if I can avoid it.