Comment on Ken Levine says BioShock nearly went nowhere and was almost canceled: "We can't make those games because they don't sell"

sharkfinsoup@lemmy.ml ⁨3⁩ ⁨months⁩ ago

Marketing is a big money drain for a lot of games too. Cyberpunk 2077 and GTA V are two games with marketing budgets big enough to finance a dozen other games. I guess a new title like cyberpunk would need more marketing (still not $142 million worth of marketing) but GTA was already a well established franchise that probably didn’t need as much marketing as it had.

Even games like call of duty and assassins creed which have a core fan base that can expect a new game on a regular basis don’t need to market as much as they do.

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