No, it’s a normal multiplication by 3, and it makes sense.

3 times the sum expands to: 3 * 1/4 + 3 * 1/16 + 3 * 1/64 + 3 * 1/256 + …

Which is essentially what the picture shows: The main meme is three quarters, the fourth quarter being the inset of the sub meme, which is made up of three sixteenths of whole pictures and the fourth sixteenth is made up of the next layer of inset meme etc.