When I was a kid, Dad would bring home these little foam airplanes that the FedEx office in his building handed out as swag for people who used their services. I loved those things, and I’d be lying if that childhood positive association with FedEx didn’t have some small effect on my preferences as an adult – but it was free.. I think that’s a bit less insidious than paying for the privilege of giving my kid merch pushing a particular brand association on them.