This kind of website sounds kind of problematic and useless. The ability to follow a specific person’s post is highly useful, and highly necessary oftentimes. If you want to reduce the friction that “Following” induces; you simply need to not disclose to the users how many people are following them, nor do you need to disclose how many followers a user has. Problems solved.

The same goes for Likes. Nobody but the sender of the like should know about that like. Instead of keeping counts for the recipients to obsess over; calculate a reasonable percentage of people who we can guess “like” the post algorithmically based on views of the post and clicked likes. I get that the feedback mechanism is necessary; but it should be a gentle one that simply encourages people to post what people like and will view. This percentage should not be used to rank a post above or below other posts, unless the user viewing the list asks for the list to be sorted or ranked as such.