Comment on What do companies get out of rewards programs
kevincox@lemmy.ml 7 months ago
There are lots of reasons. Some off of the top of my head:
- People are more likely to shop there because they get “deals”.
- People feel better about shopping there because they get “deals”.
- More and better data for the business. (Associated with individuals over time rather than “anonymous” purchases, the also get extra info like a phone number that they can cross-reference)
- If you carry the card or app you will see it frequently and think about the store (free advertising).
- Often times you agree to some sort of marketing communication when you sign up.
- You usually get “points” which you need to come back again to use.
ThePowerOfGeek@lemmy.world 7 months ago
To add to point #3, they can also sell on the customer data they collect to marketing companies for added revenue.