Comment on What do companies get out of rewards programs
kbin_space_program@kbin.run 6 months ago
This is from a talk the CEO of the self-proclaimed first Canadian company to offer its own points based rewards card, not just AirMiles(which was presumably making money on the same thing, selling metrics.) it was a long time ago, so forgive the inexact quoting.
The purpose of the rewards card is metrics. With it, we know which customer is buying what, at what time, with what payment. This allows us to better target both sales as well as tailor entire stores to their respective customer bases.
AA5B@lemmy.world 6 months ago
I wish. If they really were trying to better serve their customers, it might be worth giving up the data. However it’s long since become a goal of its own, a profit center, a strategy for conning the customer out of more money
kbin_space_program@kbin.run 6 months ago
"Serve" in this case is double speak for
find out which things everyone in an area buys so we can increase prices on those as well as move them to harder to reach spots so you have to look at other things Kraft is bribing us to sell and have prime placement on.