Oh yes, I don’t mean to absolve them of any blame. They treated it as an expensive lesson, which is probably the best way for them to process it.

Also while TicketMaster is going to sell this as being an “enhanced security” thing, it’s pretty obvious that increased security is only a side benefit for them. Their angle in this is getting more control over the tickets they sell. As long as there are many people who want to go than can physically fit in a venue, there will be a reselling market for event tickets. TicketMaster wants to take a cut of these downstream transactions.

While the security of rotating barcodes does hinder outright scams, mobile wallets normally allow wallet users to transfer items like tickets to another user if the ticket issuer allows it. TicketMaster does not allow this for their tickets, of course, because it could allow someone to resell tickets while cutting TicketMaster out of the transaction. Currently TM allows transfers using their app, but I’m sure they monitor usage of the feature and clamp down on anyone transferring many tickets. In other words if you try to resell in bulk without using TicketMaster’s own platform (where they get to take a cut), they drop the hammer on you.