The only way to limit the damage is the tedious old-fashioned way: An honest debate, thorough public education, followed by laws and regulations, which are backed up by international treaties. This takes a long time however, the tech is evolving very quickly, too quickly, self-regulation isn’t working and there are lots of bad actors, from pervy individuals to certain nation states (the likes of Russia, Iran and China have used generative AI to manipulate public opinion) which need to be contained.