Fun fact. There’s a dating app, can’t remember which one, where it would display a full sized ad, and if you even tried to swipe back, it would instantly load the playstore.

Sorry. Not swiping to go back. Swiping to close the app. I removed that insanely quick. Whilst still not ideal, Tinder has an ad system that shows like a users profile. But you can just swipe it away without any bullshit. Or if you like the look od it you can click or swipe on it. Take a guess which one has a significantly better user experience.