And that is really sad. In the early days, I disabled my ad blocker for Youtube, as I tend to do with the websites I enjoy, but evidently I’ve had to re-enable it since to keep my sanity.

As so many others, I don’t have a problem with passive or “docile” ads, but I do have a vendetta against intrusive anti-user experiences, which has led me to block ads and other kinds of annoyances /intrusions per default.

The whole “need for more aggressive ads as result of adblockers” is a self fulfilling prophecy.