Comment on "Load more" on any microblogging app for any platform...
ericisshort@lemmy.world 1 year agoI don’t think it has anything to do with laziness. Endless scrolling has been around for a long time and is really easy to implement.
They do this for one reason - because it on average, this method costs less in data served to the average user than something like endless scrolling. They serve up the most popular comments to you thinking that is what the majority will want. Then they put a button to load more because only a small percentage actually use it, and that saves them money.
They don’t load the comments in order because they don’t want you to click the button, so making the results of the button inconvenient will detract more people from using it. It’s all about trying to subtly convince you to trust that the comments that they served up originally are the only important ones so that you don’t even bother to click the see more link. Enshitification at its finest.
AnalogyAddict@lemmy.world 1 year ago
As a UX designer, the first part is part of the reason. Companies actually “want” you to continue to scroll and to click the view more button. Every time you view more, they get more ad revenue and more data.
Endless scrolling is an accessibility and data conservation nightmare. It’s also arguably grey UX, as it encourages scrolling addiction. Having the user have to make a decision to load more saves the user data, and keeps the page from shifting context without user input.
The answer is to also implement sort and filtering that includes “show new.”