It would be a nice experiment to go out in public and make it into a social experiment.

Maybe have a glass box with Bezos amount of rice in it. Put a table cloth on top of it. Put a reasonable size pile of rice on the cloth lets say a tenth of his actual amount. And then ask people to pick up as many handfuls of rice they think Bezos has compared to the single $100k piece of rice. Then show them how utterly wrong they were.