It's a completely different product. Italian coffee does not have much going on in terms of flavour beyond bitter, and the only way of liking coffee there is to learn how to appreciate that. It's not easy for anyone who has learned to appreciate lighter roasts of coffee.

Eventually I learned to genuinely like it, but I also did live there for four years. And I would still use my Chemex rather than my Mocca at home 95% of the time.