I don’t drink alcohol, so I cannot comment on that.

But that said, I kind of think of coffee as being pretty similar to chocolate. It’s an earthy but bitter flavour that can be nice, often when paired with something sweet and creamy. Also there are nice espressos that are kind of fruity and creamy on their own. There’s plenty flavours that are overwhelming on their own, but complement other flavours nicely. People are also known to like intense experiences, like really spicy foods.

Anyway, I won’t fight you if you don’t like it. That’s totally reasonable :).