I couldn’t say for sure, but it’s probably spiritual guru scam. He’s got some system or whatever he’s developed to feed victims the right vibes to keep them hooked. in most of these situations they prey on people with very low self-esteem and he sells them an identity.

It doesn’t look like a cult yet, but give this guy time and as soon as he hits a threshold of money he’ll have a little compound that “elite” followers will be invited to. I lived next door to a woman that got sucked into the Twin Flames cult and that’s exactly how they went. Started with a product exploiting people in a vulnerable state, then grew into online classes and workshops and then finally a compound.