They’re lying about their “visitors,” like all of these shitty advertising websites do. Just take a look at one of their websites without a content blocker and you’ll see what I mean. The content doesn’t even display properly.

attracted an average of 64.7 million visitors per month

that would make it one of the 30 most trafficked English-language media enterprises on the web, with a total digital readership substantially higher than that of NPR, narrowly besting CBS News and Forbes, and just slightly behind the Washington Post

Bullshit.

They’re conning people into believing they’re successful, but like many other “successful” web properties, they can just make up their number of visitors.