It’s more a question of agency than ability. Take this excerpt from the announcement:

For a company that sells subscriptions, an AI assistant justifies a price increase and strengthens the case for keeping all documents within its own infrastructure. The functionality and the business model reinforce each other, so integration is not only attractive but almost mandatory.

Anyone employed in such a company will have a hard time resisting. There’s a mix of unrest and despair in the discipline right now. I’ve met colleagues drastically change careers over this. Sick leaves over mental health too.