To elaborate more on this for those not reading the article. New customers already have the data cap and need a £4 add-on to remove. Removing Paramount+ from your plan is essentially akin to changing your contract, so you get the new terms.

To be clear, I don’t like it, but what initially seemed like some sort of shady deal between Paramount Skydance and Three UK, is actually just telecoms being telecoms. Paramount Skydance can still suck it though.