Ragebait, pure and simple.

Most of us interpret “a hill I will die on” as holding an opinion that we know some people disagree with, but that we believe so strongly that we’ll fight for it.

Many of the articles in this series seem to interpret it as knowingly taking the stupidest, pettiest opinion that has ever occurred to them and deliberately overstating it so that others want to kill them.

Also, even as an Aussie who prefers Vegemite to Marmite, that last article in the list can burn in a dumpster fire for multiple reasons. So job well done, I suppose.